JMU Libraries, part 1:
Video Template and Advertising
Illustrator//Photoshop
Towards the end of my time working for JMU Libraries, they asked me to design a template for a video concept that my director had. The concept was that they wanted to welcome the class of 2022 to James Madison University with a short video, compiled of clips featuring students expressing what they love about JMU Libraries. They wanted the template used for the video to be something that the students could customize and write on, while also looking like it belonged with the pre-existing design brand of the library (which consisted of the font Bebas Neue combined with a black and white color palette). I chose a rustic font, stuck with the black and white color scheme, and left room for students to write in what they loved about the libraries. I also designed a poster board they sat out at the event to get participants, which incorporated some fun line illustrations of Carrier and Rose Library (2 of the 4 libraries on campus). The final video (shown below), that my director and other committees produced, features the templates I designed. After I finished the templates used in the the video, I was asked to brainstorm designs and ideas for part 2 of this project (explained below after the video).
JMU Libraries, part 2:
Branding and Touchpoints
Illustrator//Photoshop
When they asked me to come up with ideas and ‘swag’ they would be ordering to hand out to students in the fall as promotional materials for the library, I saw this as an opportunity to further the branding that I had already started with the video templates. I used the same font from my video template to say ‘JMU Libraries’ with their date of establishment (1939). It spoke to their origin, while also being a classic design that would look well on various materials.
The design was printed on t-shirts, laptop stickers, tote bags, and temporary tattoos that were distributed to the student body this fall 2018 semester. As a fun addition for this project, I created a line drawing that I refer to as ‘Funky Faces’, which consists of a bunch of heads intertwined with books. This design was featured on stickers and temporary tattoos that they also distributed this fall.