#wearahelmet
Lack of helmet use around college campuses has become increasingly prevalent in recent years. Deaths among bicyclists younger than 20 have declined 88 percent since 1975, while deaths among bicyclists 20 and older have nearly tripled. Of the 817 deaths from cycling in that age range, recorded in 2015, 54% were due to lack of helmet use. This social awareness campaign seeks to inform and encourage cyclists to wear bike helmets with the use of visual touchpoints that viewers would encounter through their every day routine.
Featured
Helmet Awareness Pamphlet deconstructed
Street Graphic Touchpoint
Bumper Sticker Touchpoint