Popcup
Brand and Package Design
Photoshop//Illustrator//InDesign//Vinyl Cutting
Popcup is a brand built around a silicone reusable collapsible cup, designed to be compact and easy to carry for everyday use. I was inspired for this brand/concept from the aftermath of tailgates, where I consistently noticed a surplus of cups lying around on the ground.
I wanted to create a brand for a product that would reduce the need for disposable cups, hopefully reducing waste output as a result. While researching, I found that there are many collapsible reusable cups marketed in the outdoor industry, but there aren’t many marketed towards the average everyday consumer. Hence, this brand was created with a simple, clean, modern aesthetic that aims to draw in users of any age or background.
